Visualizing Consumer Behaviour & Online Media
Project Details

This project was conceived in response to The Economist- Nielsen data visualization contest. An open-ended brief to create a visualization based on data Nielsen’s Global Consumer Confidence Survey and Global AdView Pulse Report. The main purpose was to analyze the data, find patterns and represent it in a way that would be clear to a viewer who is unfamiliar with the subject. We represented the data through a parallax webpage that walks the viewer through the different steps of the data. The viewer is then redirected to an interactive map with specific data by country.

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